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Unbelievable Machine/Basefarm crowned Data Analytics Leader 2018

Unbelievable Machine/Basefarm is ISG Data Analytics Leader 2018

The unbelievable Machine Company (*um) has been rated as the top provider in the ISG Provider Lens Germany 2018, one of the most important studies of competitors in the industry. For the fourth time in a row, *um was named as the leader in the independent study conducted by the Information Services Group (ISG, formerly known as the Experton Group). This is the first time that Unbelievable Machine has been awarded this accolade in conjunction with Basefarm, and marks its first appearance in the most important category of "Big Data Transformation (Consulting & Integration) – Large Accounts". The company's performance was level with that of industry giants such as Capgemini and Deutsche Telekom, and was rated significantly higher than Deloitte, Accenture, or KPMG.

Overview of the increasingly critical data analytics market

The market for data analytics and big-data-driven business models is on course to grow by 24% in 2017. However, experts are also observing a shift towards new data formats, which will require optimized, automated analysis methods. Products and services will increasingly be based on intelligent algorithms for semantic analysis, or on artificial intelligence (AI). Innovative new approaches to industry's challenges – such as the solutions offered by Unbelievable Machine – fuel the creation of new market segments and the consolidation of existing segments.

It is in the context of these developments that the Information Services Group (ISG, formerly known as the Experton Group) – one of the world's leading research and consulting companies – carried out its fifth neutral and independent comparison study of providers in Germany. The "ISG Provider Lens Germany 2018 – Data Analytics Services & Solutions" covers six market categories and rates around 100 relevant providers. The study gives CIOs and IT managers an overview of the key trends in the market and provides concrete information and guidance to support decision-makers in their search for suitable data analytics providers.

Big Data Transformation (Consulting & Integration) – Large Accounts

The "Big Data Transformation (Consulting & Integration) – Large Accounts" market category rates and compares IT service providers on their consultancy and integration services for the development of data-driven IT systems. In addition to the relevant consulting and integration-related expertise, the providers in this category require in-depth technical knowledge, to enable them to translate complex data into valuable, usable information. These services provide tangible support to companies undergoing a digital transformation, in the form of new data-driven businesses processes or models.

Unbelievable Machine/Basefarm is in the leader quadrant, on a par with global corporations such as Capgemini or Deutsche Telekom.  Translated with

As the scope of managed services, consultancy and integration requirements can vary significantly depending on the size of the company in question, the study divides these companies into two size categories. Following the merger, the unbelievable Machine Company (*um) was this year rated together with Basefarm: "um*/Basefarm is a strong IT service provider with its roots in the cloud and a great feel for the business opportunities that information can open up." The company was rated and analyzed in the Large Accounts category, which is made up of providers for multinational customers which employ more than 5000 people, have a global decision-making structure, and are active all over the world.

In last year's study, *um was recognized alongside others as a big data leader in the similar category of "Big Data Transformation Consulting & Integration". However, an analysis of this year's "Big Data Transformation (Consulting & Integration) – Large Accounts" category shows that there have been significant changes since then. This year's study places Unbelievable Machine/Basefarm in the leader quadrant, alongside global players such as Capgemini and Deutsche Telekom – and ahead of companies like Accenture, Deloitte, and KPMG. These results clearly demonstrate that size is not (or is no longer) the sole factor – the expertise and quality of the provider is of much greater importance.

For the independent analysts from ISG, the company's strategy and vision were major factors in their positive verdict: "At The unbelievable Machine Company, big data and data analytics have been part of the company's core business for many years. This experience has led to the development of the Data Science Process Model and its successor, the Data Leadership Process Model (*umDLPM). *um customers benefit from these concepts during the implementation of data analytics projects, for example through the application of existing use cases." The experts highlight that the company draws on these concepts throughout its work for customers, from the data analysis, verification, and consolidation phases through to the creation of machine and deep learning models, language analysis, and the application of statistical methods. The analysists also praised the company's knowledge of open-source technologies, the cloud, and data analytics.

Data analytics leaders create market leaders

"For us, this accolade confirms that we are on the right track," says *um founder and Managing Director Ravin Mehta. "The fact that we have been confirmed as technological leaders and pioneers by an independent body shows what kind of reputation we have earned in the wider market. Our customers are market leaders in a wide range of fields. These customers rightly want to work with a service provider that is known for driving innovation. A major factor in cementing our status as one such service provider in 2017 was our merger with Basefarm – we couldn't have asked for a better end to the year."


About Basefarm:
Basefarm is a northern European managed services provider for mission-critical IT. With more than 17 years' experience in managing online solutions, the company helps its customers to achieve their digital ambitions. It provides application management and hybrid cloud solutions, with services ranging from server housing in its own data centers to fully managed solutions on private and public cloud platforms. Founded in the Nordics, Basefarm now employs 400 people in Norway, Sweden, and the Netherlands.
Basefarm was ranked number one in service delivery in Whitelanes IT Outsourcing study "Nordics 2016", and was recognized by Gartner as a "Cool Vendor" in the European Cloud Computing Market 2015 for its unique methodology in application management.

About The unbelievable Machine Company:
The unbelievable Machine Company GmbH (*um) is the leading full-service provider for complex digital projects. As a specialist in big data (data science/data engineering) and cloud services, the company develops high-precision solutions for the individual business challenges of well-known customers in a wide range of sectors, including the automotive, retail, online services, and media industries.
*um was the only European provider named by Gartner as a "Cool Vendor" in the category of "Information Infrastructure and Big Data". In 2017, the ISG/Experton Group named the company as a "Big Data Leader" for the third consecutive year, and has just awarded it the title of "Data Analytics Leader" for 2018. As part of the Basefarm group, *um offers high-quality local services with a global infrastructure from its European base. Founded in 2008, the company now employs around 140 unbelievably talented people at its branches in Berlin, Frankfurt, and Vienna.

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