The * umBlog - worth knowing from the world of data and insights into our unbelievable company.

Unbelievable Machine is "Advanced Partner" of Amazon Web Services


We’ve got great news to share: The unbelievable Machine Company has achieved "Advanced Consulting Partner" status with Amazon Web Services (AWS). This opportunity opens up access to exclusive partner benefits for us and for our customers, enabling us to realize major projects in the AWS cloud...

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The four greatest challenges for IT leaders


Against the backdrop of new technologies and the ever-more demanding requirements of customers and/or employees, IT leaders in companies are constantly faced with new challenges. Raised expectations generally increase the complexity of the IT leader role. Alongside specific IT services, various...

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Virtual data warehousing: Even more efficient data processing


For companies who want to retain their position as a digital leader and keep pace with technological progress in our modern world, the accurate and efficient processing of data is now more critical than ever before. Data lakes are one tool that enables users to collate all the data they hold in...

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What is DevOps? – A definition

DevOps has become the go-to concept for companies looking to optimize agile processes. However, although DevOps principles are already applied in many businesses, many find it difficult to understand what exactly DevOps is, what it looks like in practice, and how far-reaching its implementation...
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Study analyzes machine learning providers: *um significantly ahead of the competition


To support IT and digitalization decision-makers tasked with selecting suitable service providers and partners, Crisp Research has carried out its first independent comparison study of providers. The "Vendor Universe: Machine Learning" study places The unbelievable Machine Company significantly...

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Interview: What are the benefits of an AWS competence center – and how does it help *um customers?


In May, we opened our own AWS competence center at the new *um site in Frankfurt. Feedback has been overwhelmingly positive, and interested parties have been curious to find out more. We discussed your questions with Mario Apitz, Director of Sales and a true *umInsider. In this interview, he...

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Responsible use of AI: Study confirms *um approach


Following the German Digital Summit, the Research Center for Information Technology (FZI) has asked politicians, associations, industry, and science to form a united front to promote the responsible use of artificial intelligence (AI): A responsibility that we have always encouraged. As the use...

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Bitkom publishes AI position paper in partnership with *um


To mark the German government’s Digital Summit, digital industry association Bitkom has published a position paper on the topic of "artificial intelligence as a decision-making tool". The paper looks at key aspects of AI and explains the opportunities it presents. It also covers the development...

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Basefarm acquires The unbelievable Machine Company, the leading Big Data and Cloud Services Provider in Germany


Berlin, 13. June. Basefarm today announced their acquisition of the Berlin-based The unbelievable Machine Company (*um), the leading service provider for Big Data, cloud and managed cloud services in Germany and Austria.

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Future investment in artificial intelligence


Artificial intelligence and machine learning are key in securing the future success of a company. In a study conducted in partnership with Crisp Research and Hewlett Packard Enterprise (HPE), we show how widespread the use of these technologies currently is, and how they are set to grow in...

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