The * umBlog - worth knowing from the world of data and insights into our unbelievable company.

*um on tour: dates and events in April 2018


Matching the proverbial varied April, we have a colourful spectrum of events on the event schedule. Are you ready to experience data usage in the cloud at first hand or how deep learning is revolutionizing modern industrial applications? Then be there!

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How to benefit from Artificial Intelligence as a Service – even for beginners


Artificial Intelligence (AI) is easy and simple to use. By observing the environment and learning how children do it, a computer algorithm can automatically and continuously improve. This makes AI the ideal tool for structured corporate tasks. Even without extensive previous knowledge, as it is...

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Vienna calling ...on growth: An interview with the Austrian *um location


Vienna, the southernmost of the three locations of Unbelievable Machine (*um), has set itself two clear goals for 2018: growth and a focus on the Industrial Internet of Things. We have talked to office manager Michael Petroni and Michael Hitzinger, team lead operations, about the challenges and...

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NERD STUFF #2: Automation makes cloud computing more efficient than ever


Cloud computing, the use of external IT infrastructure and services, can be used efficiently and effectively nowadays – via automation. In our current paper we explain the advantages of cloud automation and what needs to be considered.

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Big Data Olympics: the secret behind the Dutch speed skaters' successes


Four gold medals and one silver medal during the 2018 Winter Olympics are proof that Jac Orie is a successful speed skating coach. Why? It all has to do with data! – A guest article by Ronald Tensen (Basefarm)

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Explanatory note: Apple stores iCloud data on Google Cloud


This week there was a little excitement about the fact that Apple does not store its iCloud data – "Photos & Co." – by itself, but in the Google Cloud. Suspicions followed whether Google now has access to this content. We will briefly explain why this is not the case.

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*um on tour: dates and events in March 2018


March brings not only spring fever, but also some interesting events dealing with important infrastructure issues. In addition, this time we are also active in sports and participate in this year's "Run for Refugees". See you around?

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How secure is the Winter Olympics, really?


Hackers have already struck during the Winter Olympic Games in PyeongChang. Ticketing systems and the official web pages were subjected to cyberattacks during the opening ceremony. Terrorists no longer need to be physically present because they can use computers or drones as their means for...

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Brandeins and Statista: Unbelievable Machine is Innovator of the Year 2018


The unbelievable Machine Company (*um) is one of the most innovative companies in Germany. This was the result of an extensive analysis by the business magazine brand eins Wissen in cooperation with the statistics portal Statista.

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A comparison of public cloud providers: AWS, Azure, and Google (Part 2)


In our modern world, public cloud and Infrastructure-as-a-Service (IaaS) solutions are key to digital business success. On an enterprise level, Amazon Web Services (AWS), Microsoft Azure, and the Google Cloud Platform are the industry-leading solutions. In the first part of this post, we...

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