The * umBlog - worth knowing from the world of data and insights into our unbelievable company.

Explanatory note: Apple stores iCloud data on Google Cloud


This week there was a little excitement about the fact that Apple does not store its iCloud data – "Photos & Co." – by itself, but in the Google Cloud. Suspicions followed whether Google now has access to this content. We will briefly explain why this is not the case.

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A comparison of public cloud providers: AWS, Azure, and Google (Part 2)


In our modern world, public cloud and Infrastructure-as-a-Service (IaaS) solutions are key to digital business success. On an enterprise level, Amazon Web Services (AWS), Microsoft Azure, and the Google Cloud Platform are the industry-leading solutions. In the first part of this post, we...

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A comparison of public cloud providers: AWS, Azure, and Google (Part 1)


If you're looking for enterprise-level public cloud and Infrastructure-as-a-Service (IaaS) providers, Amazon Web Services (AWS) and Microsoft Azure are likely to be among the first names to spring to mind. In Gartner's view, Google is hot on their heels – and these top-three major players are...

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IT trends & topics for 2018 (part 1)


...according to the Data Analytics Leader of the Year – predicted by the people and machines at *um. In the first part of this series, we take a look at the developments we expect to see in data and in the cloud.

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Unbelievable Machine is "Advanced Partner" of Amazon Web Services


We’ve got great news to share: The unbelievable Machine Company has achieved "Advanced Consulting Partner" status with Amazon Web Services (AWS). This opportunity opens up access to exclusive partner benefits for us and for our customers, enabling us to realize major projects in the AWS cloud...

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The four greatest challenges for IT leaders


Against the backdrop of new technologies and the ever-more demanding requirements of customers and/or employees, IT leaders in companies are constantly faced with new challenges. Raised expectations generally increase the complexity of the IT leader role. Alongside specific IT services, various...

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Interview: What are the benefits of an AWS competence center – and how does it help *um customers?


In May, we opened our own AWS competence center at the new *um site in Frankfurt. Feedback has been overwhelmingly positive, and interested parties have been curious to find out more. We discussed your questions with Mario Apitz, Director of Sales and a true *umInsider. In this interview, he...

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The chatbots are here! What’s next?


Artificial intelligence (AI) and learning machines are penetrating the workplace and everyday life an ever-growing rate. An important element of AI is chatbots – robots and software services that perform communication tasks. Let’s take a look at where chatbots come from, how they are...

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Tech, trends & topics in 2017 (Part 4): Cloud security


Big Data and cloud computing are the drivers of digital transformation. Large, sometimes sensitive data volumes are being processed more quickly and comprehensively than ever before. Multicloud and hybrid cloud computing enable access to pretty much unlimited resources, as well as create...

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Tech, trends & topics in 2017 (Part 3): Multi Cloud & Hybrid Cloud


Cloud computing has been increasing continuously in both volume and importance for years, and there is now a range of proven and established cloud concepts such as public cloud, private cloud and hybrid cloud. In 2017 these concepts will be used in a much more parallel and combined structure:...

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